Privacy Policy

TapyTales (“we”, “our”, or “us”) makes NFC tags and a companion app that help parents log their baby’s day with a single tap. This Privacy Policy explains how we handle your information when you visit our website, buy a Starter Kit, or use the TapyTales app.

The short version: we collect only what we need to run the service, we never sell your data, and the logs you create about your baby are yours — visible only to you and the caregivers you explicitly invite.

Information we collect

• Account information. When you create an account, we collect your name, email address, and password. If you choose to sign in with Google, Google shares your name, email address, and basic profile information with us instead.
• Order information. When you buy a Starter Kit, we collect your shipping address and order details. Payments are processed by our e-commerce provider’s payment partners — we never see or store your full card number.
• Tracking logs. The activities you record in the app — feeds, diaper changes, sleep, medication, milestones, and custom routines — are created by you and stored so you and your invited caregivers can see your shared timeline.
• Messages you send us. If you use our contact form, we receive the name, email address, and message you provide. It is delivered straight to our support inbox and is not stored in a website database.
• Email updates. If you sign up for product updates, we collect your email address so we can send them. You can unsubscribe at any time.

How we use your information

• To fulfill and ship your orders
• To run your account and your family’s shared timeline
• To answer your questions and provide support
• To send updates you asked for (opt out anytime)
• To keep the service secure and prevent fraud
• To improve TapyTales itself

We do not sell your personal information, and we do not share it with anyone except the service providers below and the caregivers you explicitly invite to your timeline.

Your baby’s data

TapyTales is made for parents and caregivers, and our service is intended for adults aged 18 or over. The logs you create describe your child, but they are entered and controlled entirely by you. We treat them as sensitive: they are never used for advertising, never sold, and never shared with anyone you haven’t invited. You can export or permanently delete them whenever you like. We do not knowingly collect information directly from children.

Service providers

A small number of providers help us run TapyTales, and each receives only what it needs to do its job:

• Shopify powers our store, customer accounts, and checkout, including payment processing through its PCI-compliant partners.
• Googleprovides the optional “Sign in with Google” option.
• Resend delivers the emails we send, including contact-form messages to our support inbox.
• Shipping carriers receive your name and address so they can deliver your order.

Cookies & local storage

We don’t use advertising cookies, and we don’t run third-party analytics trackers. The site uses only what it needs to work:

• A session cookie that keeps you signed in to your account
• A region cookie that remembers which store (US or Canada) you’re shopping in
• Browser local storage that remembers your shopping cart between visits

Analytics & marketing

We currently run no third-party analytics or advertising trackers on this website. Marketing emails are strictly opt-in — you only receive them if you sign up for updates, and every email includes an unsubscribe link that works immediately. If we ever add analytics tools, we will update this policy first and ask for your consent where the law requires it.

Your rights

You can always:

• Access the personal information we hold about you
• Correct anything that’s inaccurate
• Export your tracking logs in a portable format
• Delete your account and your data
• Opt out of marketing emails

To request a copy of your data, email support@tapytales.com from your account email and we’ll send your information — including your tracking logs in a portable format — within 30 days. For anything else, use the same address or our contact page.

Deleting your account

You can delete your account yourself at any time: sign in, go to Account → Settings, and choose “Delete my account.” Deletion is immediate. If you’ve placed orders, your personal details are redacted from the order records rather than the records being destroyed — we’re required to retain them for tax and legal purposes. Prefer email? Send “Delete my account” to support@tapytales.com from your account email and we’ll process it within 30 days. Full details are on our account-deletion page.

How long we keep your data

• Account data is kept for as long as your account is active, and deleted when you delete your account.
• Order records are retained as required by tax and consumer-protection law even after account deletion, with your personal details redacted.
• Tracking logs are kept while your account is active. When your account is deleted, your logs are deleted with it — to confirm complete removal of your tracker data, email us as described on our account-deletion page.
• Support messages sent through the contact form are kept in our support inbox for as long as we need them to help you.

How we protect your data

• All data is encrypted in transit between your device and our services using TLS (HTTPS).
• Accounts, orders, and payments are handled on Shopify’s infrastructure, with payment processing through its PCI-compliant partners — we never see or store your card number.
• Access to customer data is limited to the small team that needs it to provide support.
• Our service providers maintain routine, managed backups so your data survives hardware failures.

No method of storage or transmission can ever be guaranteed 100% secure, but we work to keep our safeguards industry-standard and up to date.

Changes to this policy

If we change this policy, we’ll post the update here with a new “last updated” date. For significant changes, we’ll let you know by email or in the app.

Contact us

Questions about privacy? We’re happy to help — email support@tapytales.com or reach out through our contact page.

Found a security issue? Please email support@tapytales.com with “SECURITY” in the subject line and we’ll prioritize it.